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Life Style and Age Group are Determining Factors in Choice of Cell Phone Preference

Lifestyle Accessory, Business Tool or Cool Toy – Identifying the Niche Market Of The Cell Phone

As commonplace as Cornflakes in our daily lives, the cell-phone has come a long way. Slowly but surely, we have become so reliant on our cell phones, that when we meet someone who does not have one, we wonder how they can possibly survive. It is not unusual to walk into a house and see four or five cell phones charging on the table. Grandpa has one; Junior has one.

In the late1970’s the cell phone was introduced to the mass market. Those first pilot models looked more like clumsy Get Smart gadgets than the slim and sleek cell phones we identify with today. The public was so immediately taken by the cell phone, that companies like Motorola and AT&T became highly motivated to develop usable and affordable cell phone models. By 1987, cell phone subscribers exceeded one million and the airways were jam-packed. Even then, the cell phone was primarily marketed to professionals as a required business tool and soon became an urban status symbol.

Leap forward 20 years. Today’s cell phone industry is a multi-billion dollar contest in the bid to meet and exceed the demands of its consumers. Consumers today are not just looking for a basic phone. They want a camera, mp3 player, and PDA all wrapped into one neat and tidy device. According to a Jupiteresearch poll, 42% of teenagers aged 13 and 75% of teenagers aged 17 have a cell phone. Interestingly, seniors are the largest growing population segment in America and they too are becoming a significant demographic for cell phone providers. Smart retailers and e-tailers who want to get in on the action know that they must promote a multiplicity of cell phone technologies that will appeal to targeted age groups. The allure of the type of cell phone and related services is highly dependant on lifestyle, but more significantly on age. Knowing this can help one choose the right cell phone. Below is a hot list of cell phones with dramatic capabilities devised to get every member of the family talking:

Kids under 12: Look for an inexpensive option that’s easy to use with a good music player

My Pick: LG M4410 – Marketed as the “music phone”, it is simple, strong, with a nice music player and built in speakers. It can download games easily and is affordable.

Teens: Look for phones with highly diverse capabilities. Teens want high quality sound and Mp3, digital camera, cool styling and full features
My Pick: Motorola K - Sleek, thin, small and cool with a distinctive metallic body. Full features including a 2 Megapixel digital camera that takes crisp pictures, Mp3 Player, and enhanced messaging and offers more entertainment. It also works worldwide. Imagine a phone you'll look forward to. Every time you flip it open, the MOTOKRZR will outshine the rest. It takes crisp photos, offers more entertainment and will help you make the most of your time. With a distinctive metallic and the reflective qualities of a mirror, MOTOKRZR is an elegant phone.


University Students: Look for phones with features that are rich on entertainment and also have online resources for study and research.

With 9 out of 10 University students owning cell phones, the cellular phone industry spends millions of dollars annually targeting this group.

My Pick: The Nokia N series including the Nokia N70,Nokia N72, Nokia N76, Nokia N80 and Nokia N95 contain seriously advanced features. All work worldwide and the N80 and N95 even work on locked networks like Sprint and Verizon. Cameras range from 2 to 5 mega pixels, incorporate great music players with the ability to hold up to 2 GB of music. Some of the Nokia N series offer WiFi (Wireless internet) and a built in GPS unit for direction guidance.

Professionals: Look for Cell phones are smart business tools that pack a lot of power and keep you completely wired when you’re away from your office. These cell phones need to look polished.

My Pick: Blackberry Pearl - A smart phone known for its professional values. It is easy to use and great for working professionals. It works with almost all business email accounts including enterprise servers and beyond. Loaded with multimedia capabilities, organizer applications and expanded memory. The Blackberry Pearl works worldwide and includes built in encryption. The Blackberry Pearl also includes maps, a digital camera and wireless internet.

Seniors: Look for Senior cell phone users look for simple to use phones, comfortable buttons and large text, powerful speaker sounds and affordability.
My Pick: Nokia 6085 - A good looking phone with an easy to fold design, the Nokia 6085 was designed with large fonts, an FM radio and music player, quad-band, expandable memory, easy messaging and voice dialing. It's cheap, reliable, has great reception and just plain easy to use.